E= Enjoyment: People Go To Great Lengths To Increase Enjoyment In Their Lives

Business, Customer Service.

Climbing mt. samie - understanding the 7 core motivators behind all human behavior. I never cease to be amazed at how many sales people focus on themselves rather than on what their customer actually wants to buy.

Legendary sales guru Zig Ziglar once said that the most popular radio station in the world is WII FM, which stands for" what' s in it for me? " As sales professionals, the single biggest change we can make in our behavior to improve our success is to simply get over ourselves and start focusing on our customers and prospects. - the fact of the matter is, our customers aren' t interested in what we have to say unless they feel it is in their best interests. Reframe the question. We can' t be persuasive if our focus is on us. To reframe your approach so that your customers' interests are always at the forefront, start by asking yourself three key questions: Who cares? Be as specific as possible.

In other words - whom are you selling to? - are you selling to marketing vps in the textile industry, or chief technology officers in the aerospace industry? why us? This is where you answer your client' s all - important question, "what' s in it for me? " Put your answers to these questions together and you' ll get a statement that sounds something like this: "You mentioned that you' re working with a very restricted budget. The answer to this question defines your product, whether it' s a tradeshow booth, retirement - planning system, clothing line or human resource staffing service. So what? The VPs of Marketing at banks across Canada and the U. Knowing that, does it make sense to look at our product line? " Take it to the mountain.

S. are buying our tradeshow equipment because it can cut their labor and shipping costs by up to 40 percent while still maintaining durability. - next, you need to make sure you' re presenting the features of your product or service that directly address your customers' best interests. The answer to this lies with the seven most important letters you may ever come across in your career: "MT. How? SAMIE. " There are seven core motivators that drive all human behavior. "MT. Here' s how it works: M= Money: As Zig Ziglar once said, "Money isn' t everything, but it ranks right up there with oxygen. " T= Time: Despite all of our so - called labor - saving devices, it' s staggering how many people are still utterly time impoverished.

SAMIE" is a simple acronym designed to help you remember those motivators whenever you' re dealing with new or existing clients. - e - mail, anyone? A= Achievement: All of us enjoy producing results. S= Security: People have a natural tendency to avoid risk in favor of security, whether it' s risk in buying a product or the security that comes from having a" safe" job. If your solution will help a prospect accomplish something or achieve their sales targets, then you will be much more likely to grab their attention. People will often help out if they feel like what they are being asked to do will really make a difference. M= Making a difference: Look at what' s happening all over the world today.

I= Image and reputation: Whether we admit it or not, we' re all concerned with what other people think about us. - e= enjoyment: people go to great lengths to increase enjoyment in their lives. In fact, it is the power of image and reputation that leads so many of us to have a hard time saying" no. " If your solution affects someone' s image or reputation, then believe me - you' ll get their attention. If you' re not enjoying the situation you' re in with a customer or colleague, they, odds are' re not too thrilled about it either. Sure, this advice isn' t exactly rocket science. Discovering and communicating" what' s in it for them" can go a long way towards making the experience less stressful and more enjoyable - and help you make a great impression.

In my experience, common sense doesn, however' t always translate into common practice. - when in doubt, go back to mt. Just ask yourself: when was the last time a customer asked you for information, and instead of letting them buy what they really wanted, you proceeded to try to sell them on what you thought the best product features were? SAMIE, and ask yourself if your solution is truly addressing one of your prospect' s core motivators. All trademarks used or referred to on this site are the property of their respective owners. Or to keep things even simpler, just remember the words of the immortal Yogi Berra: "The fastest way to get what you want is first to help others get what they want. " Copyright MMVII, Engage Selling: All Rights Reserved.

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